About Us
What will my next hairstyle be?
It’s a question that Black and mixed-race women ask themselves often. Choosing a hairstyle and the right extensions is a decision that sometimes requires a lot of thought—especially when we can’t find products that truly meet our needs in today’s market.
We’ve all faced this challenge. We were looking for a protective style that felt authentic and was quick to install. Crochet locks seemed to fit the bill—but after visiting various shops, the options available didn’t match what we were looking for (in terms of appearance, texture, and size).
From a problem came an idea.
Synthetic hair is often devalued, yet it’s been part of our hairstyles since childhood. It’s flexible and offers endless styling possibilities—when quality is there.
Faced with the limited options on the current market, we decided to create NEFERT HAIR.
A brand that would offer extensions designed to our beauty standards while respecting the texture of our hair.
It all started in 2018.
In February 2018, we traveled to several countries across Asia in search of suppliers to bring our vision to life.
That journey introduced us to the world of hair extensions—the craftsmanship, materials, and techniques—and revealed a major insight:
Most synthetic hair brands on the French market are owned by men. This is evident in the look of the products and in the lack of connection with female consumers.
We also noticed that many products are designed for the American market and aren’t readily accessible from France.
In light of this, we believe that Black women should be the ones to create the products that concern us—to better meet our expectations.
It’s also essential to expand the range of options for our clients in France, with a brand made by us, one that listens to your needs and fulfills your desires.
The birth of Nefert Hair.
After months of collaboration with our suppliers, we launched our first collection of crochet locks—a line that gives you plenty of options in terms of shape, color, and size.
And we’re not stopping here—more collections are already in the works.
Stay connected on our social media channels.
Nefert Hair
What will my next hairstyle be?
This is the question that all black and mixed-race women ask themselves regularly. The choice of your hairstyle and locks is a choice that sometimes requires a lot of thought, especially when you cannot find the products that correspond to us on the current market.
We have all been confronted with this problem. We were looking for an authentic protective hairstyle that is quick to achieve. The hook locks met our expectations but after going to various stores, the products available did not correspond to what we were looking for (appearance - texture - size).
From a problem arises an idea.
The often devalued synthetic hair is however used for our hairstyles since our childhood. It is malleable and offers many possibilities in terms of hairstyle when the quality is at the rendezvous.
Faced with the limited supply of the current market, we therefore decided to design the brand of NEFERT HAIR.
A brand that will offer extensions according to our beauty standards while respecting our hair texture.
It all starts in 2018!
In February 2018, we went to several Asian countries with the desire to find suppliers to develop our project.
Our trip allowed us to discover the world of hair extensions (manufacturing techniques, materials used ...) and to make the following observation:
- The brands of synthetic wicks that you currently find on the French market are mostly owned by men. This is reflected in the appearance of the products and in the absence of customer relations with consumers.
- In addition, we also observe that many products are designed for the American market, and are difficult to access from France.
Faced with this, we believe that as black women we must design the products that concern us in order to best meet our expectations.
It is also essential to expand the offer for our customers in France by having a brand designed by us, which can take into account your needs and meet your desires.
The creation of Nefert Hair.
After months of work in collaboration with our suppliers, we have created our first range of hook locks. A range that gives you a choice of shape, color and size.
Other ranges are under development.
Stay connected on our social networks.
Nefert Hair